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Soju, a very popular spirit sold in Korea, is a clear alcohol made from rice and other cereal distillation. One of the current trendy brands, Chum Churum is more popular because of the added water, which makes it easier to drink. Served fresh, it offers lacteous and anise notes. Its moderate alcohol content makes it pleasing as an aperitif, or served in a cocktail instead of gin or vodka.
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